Customer service is the experience we deliver to our customer. It's the promise we keep to the customer. It's how we follow through for the customer. It's how we make them feel when they do business with us.

The basic purpose of customer service is to establish a good relationship between customer and company. A company can’t excel without effective customer service.

Customer service means making it easy and fast for your customers to get the help they need―when and how they need it.